Do you dream about having your own business?

A Dream Without A Plan
Is Just Wishful Thinking

It’s time to stop wishing, and start planning

Turning Dreams Into Reality Takes a Plan

Creating a successful company requires planning. You already know that. But did you know that a MARKETING PLAN could be the key to building the business of your dreams?

Don’t just take my word for it:

Only half of new businesses survive their first five years. Most business failures are caused by not having a well-thought-out marketing plan, according to research.

A solid marketing plan helps you get clients. That’s just common sense. But over the past 30 years, working with hundreds of companies and as a small business owner myself, I’ve found that marketing can do so much more than help you land clients.

From helping you design your dream job
……..To shining a light on your best qualities to give you rock-star confidence
……………………To attracting your ideal clients in the way that best fits your personality

MARKETING is the secret to
turning your big dreams into reality.

SHOW ME HOW

This 85-page book guides you step-by-step through creating your marketing plan – steps you can take NOW as you plan your business!

In this little book, you’ll discover:

■ The ONE THING you should focus on in your marketing
■ How to figure out precisely WHO you should market to (and it’s not everybody!)
■ The research to conduct to KNOW HOW to connect with your ideal clients
■ What to say – and when – to guide prospects through your marketing journey
■ The best way to reach potential clients, based on your personality and income goals.
■ How the right marketing helps you shine a spotlight on your most confident business superhero self.

I WANT MY COPY!

“I believed that trying to sell to ‘everybody’ was what I needed to do – I was afraid of missing out on sales. Leslie convinced me to target a specific niche, and I’m so glad she did! I didn’t realize how much harder I was making my life.” -Barbara R.

“This is exactly what I needed to take my business to the next level!” –Lea Anne W.

“Your information is so helpful. You have your finger on the pulse of current marketing and branding trends.” – Vicki S.

“My friend Leslie is a marketing genius. I know from first-hand experience. She’s a small business owner trying to help other women thrive. Please check this out. I promise you will be glad you did.” –Hallie M.

“Leslie is teaching us so much, and clearly has such a passion for empowering women entrepreneurs!” –Genette R

“I value you and your work so much! You are spot-on in connecting our branding (or in my case, the lack thereof) to confidence, what I call imposter syndrome. Thank you so much for encouraging me to find my voice, and my look. I’m still shy when getting online, but I get more confident every day. And the best part, people are responding!” –Donna F.

I’m Leslie Walters Smith, owner of Heron Design. I’ve worked in marketing and advertising for over 30 years. Twenty-one years ago, I started my own company, and I’ve never looked back. There’s a freedom that comes from owning your own business that you can’t find anywhere else.

I was so very fortunate that when I quit my job to start my company, I had mentors to guide the way – and a solid marketing plan. I was able to hit the ground running with paying clients.

Last year I had a light-bulb moment during a conversation with a small business owner. A single mom like me, her company was in its infancy. She could not afford to pay thousands for my one-on-one consulting, even though she wanted and needed my help.

“Wouldn’t it be great if you could just take what you know and write it all down?” she asked.

So that’s exactly what I did.

What this book WON’T do

Online programs are notorious for overselling and underdelivering. So in case you’re wondering, this book isn’t a textbook-length course on marketing. It will not:
✘ Teach you how to set up Facebook ads
✘ Show you how to make money from a Facebook group
✘ Build your website for you
✘ Explain in detail how to create a podcast
(It will, however, help you decide whether you need any of these things.)

What it WILL do is help you discover:
■ The one thing you should promote in your marketing, and why it’s important to focus on just one thing
■ Who you should market your services to, and how narrowing your focus will improve your marketing, your sales, and your work-life
■ What you should say in your messaging and when in your marketing you should say it
■ How to find the mood & tone you need to set with your marketing, and why it’s essential to get this right before you create your logo, your website, or any of your other branding
■ Which marketing elements – social media, blogs, email, podcasting, paid ads, networking – make the most sense for your personality and your business
■ How your marketing can build your self-confidence from the inside out.

“I finally feel like a real business owner! I was terrified, but I did exactly what you told me to do … I called people to talk about their problems, then used that to create posts on Facebook and people reached out to learn more about my service! I’m in tears; this is actually going to work. I am so excited, and thank you!” – Kim L.

“I signed on two new clients JUST WHILE DOING THE RESEARCH you showed me how to do!” – Patty B.

Well-designed marketing helps you land clients.
And more. (So much more.)

Over the past three decades, I’ve discovered something interesting about marketing and business owners – myself included. When we go through the marketing process, find our voice and design our marketing & branding around that, it changes us from the inside out.

When your marketing shines a light on your best qualities
and you use that to attract your ideal clients
it gives you success-building, rock-star confidence.

That confidence gives you courage to turn your dreams into reality.