Is your non-profit losing money online?

Every day your website isn't showcasing the very best your organization has to offer, you could be losing online donations, volunteers and new members. From 2016 to 2017, online giving to non-profit organizations in the U.S. grew 12.1 percent — making an organization’s website an increasingly crucial part of it’s overall marketing and fundraising strategy. A successful website invites your audience to get involved. What does an organization’s website need in order to engage visitors? Here are our top ten tips. Your branding impacts donations. According to a study by Network for Good, consistent branding across your website and marketing/communications can increase online donations by as much as 700 percent! ‘Consistent branding’ means that you use the same logo, with more...

You’re not stupid, and it’s really not that complicated.

Take away your web designer's jargon, and launching a new website is simple. Toward the end of a long website redesign project, I met with my client. We were all excited. Their old website was ancient, we had poured a lot of time and talent into developing the new one - and it looked great. As the conversation turned to taking the website live, the marketing director's mood changed. This normally talkative, confident guy who had championed the new website became quiet and noticeably withdrawn. Our final step would be changing the settings for their domain name so that it pointed to the new website. But instead of saying that, I said something along the lines of "we need to more...

Belief Can Overcome ‘Impossible’

Sometimes, all it takes to change the world - or a business - is a vision. In 1929, Ford Motor Company was losing sales to Chevrolet, which had introduced a six-cylinder engine - much more powerful than the four-cylinders powering Model T and Model A cars. Henry Ford didn't like six-cylinders, because the crankshafts were long and tended to break. And Ford believed that if he matched Chevy's six-cylinder engine, Ford Motor Co. would lose its place as the industry leader. So Henry Ford decided to produce a new V-8 engine. There were V-8 engines already on the market; Cadillacs had them, but these cars were built for the wealthy. What Ford wanted was a powerful engine for the masses more...