Custom Logo Design - Heron Design

Your logo is the cornerstone of your brand

Almost anybody with a computer these days can create a pretty picture. But you already know that a business logo should be more than just a pretty image: A logo can be a powerful tool. Your logo sends a subconscious message – whether you intend for it to or not.

There’s a psychology behind branding. Different colors, fonts, and even shapes and the spaces between them create a mood and tone, and that sends a message. In a split second, your branding evokes emotions and shapes perceptions … long before someone starts to read your copy. A professional designer ensures that your branding is sending the right message.

A custom designed logo captures the spirit of your company – and broadcasts its message.

This was so much more than a rebranding – you were able to pull out what was most important to me, and reflect that image back onto my company. That single shift has truly changed the way we see ourselves. It has changed everything. – Sara K

A Custom-Designed Logo Is An Investment

The look of your entire brand – your website, your ads, your marketing materials – starts here, with your logo. It is the face of your business, the first thing people see when they encounter your brand. A custom logo design can:

✓ Build Trust: A professional logo design instills confidence in potential customers, showing them that you’re serious about your business.

✓ Create Brand Recognition: With a unique and memorable logo, your business stand out, making it easier for customers to remember and choose you.

✓ Convey Your Values: Your logo communicates the essence of your brand, evoking emotions and building connections with your audience.

✓ Boost Marketing Efforts: An eye-catching logo enhances your marketing materials, making them more visually appealing and engaging.

Between redoing our logo and overhauling our website, we love our brand new look. You are awesome to work with! – Elizabeth K

Loving the look you created for me, friend! Everyone agrees it fits me perfectly! – Cheryl R

Our Creative Design Process

Our branding & logo design service is straightforward.

We start with a review of your overall marketing strategy, and get to know your brand’s unique narrative, values, and goals. Once we know the right mood and tone that your marketing should convey, we follow the science: what color combinations, fonts, and shapes work together to send that message?

Of course, the creative process goes deeper than that: if you are a small business owner, you should love your logo. (There’s a scientific reason for that, too, that’s important to your success.)

Once we have a general direction, we’ll develop three concept sketches. From there, we’ll work with you until you are satisfied that we have the perfect logo for you. When we get that nailed down, you’ll receive your logo in every file format you’ll need, plus single-color black and white versions, along with the native Illustrator file. We’ll also provide a PDF of your organization’s style guide with color names and values, fonts, and general usage notes.

Why Choose Heron Design To Design Your Logo?

Because we design more than just a logo.
We help you create your marketing foundation.

I’m Leslie Walters Smith, owner of Heron Design. I started as a graphic designer when we still did everything by hand; I studied the psychology of design and honed my illustration skills the old-fashioned way. Fortunately, I was also part of a beta group of design students that worked with Adobe to test their first graphic design software (PageMaker, the precursor to Illustrator, Photoshop and all the other software that are permanent residents of my Mac), so I’ve been part of the digital design community since the very beginning.

I’ve spent over 30 years in marketing & advertising, the last 22 with my own business. I can’t count the number of times a new client has asked for a logo without putting any thought into the rest of their marketing. That’s the wrong order. Without a solid marketing strategy, even the most beautiful logo probably won’t do you much good. (And worst case, it could hurt, if it subconsciously sends the wrong message.)

My job as a designer is to lead you through the process, to help you build a solid marketing foundation as we create the authentic look for your brand. Get that right, and everything else will fall into place.

Experience matters. Let me show you why.

Let’s start with a free consultation.

Click on the button below to send us a message.

From our colors and fonts, to our logo, to the photo shoot that really made us realize my dream is a reality, to the website – thank you so much for helping bring to life the vision that I had for our event space.
– Rhonda S