Website Creator Workshop

Let's build a website together!

Need a website? Let’s build one together!

Even if you think you’re not tech-savvy, you can have a professional WordPress website that you know how to manage.

The Website Creator Workshop is an online series of done for you and guided done by you steps. We do the hard parts – setting up your site and building a custom WordPress theme to match your branding – and teach you to do the rest, walking you through every step of the way.

Within 4-8 weeks, you can have a custom professional website that matches your branding and meets your marketing goals. By the time your website is ready to go live, you’ll have learned everything you need to know to keep your site up-to-date.

Knowledge is empowering. And yes, you can learn to manage your own website!

The typical website takes about six weeks to create, but it can be done in as little as four weeks, or even faster if needed.

The Website Creator Workshop includes the following:

  • Style Guide development with colors, fonts and graphic styles to match your branding
  • Custom WordPress theme based on your Style Guide
  • Technical setup handled for you
  • Writing prompts for content creation
  • In-depth guides for sourcing and preparing photos
  • Live online training to add your content
  • How-to guides for managing plugins, domain names and website hosting (we’ll even show you how to move your finished test site to the website host of your choice)
  • Work at your own pace

Anyone can learn to manage your own website – with the right program to teach you the technical details!

During the Website Creator Workshop, we’ll create your website using WordPress. There’s a reason over 1/3 of all websites on the internet today use WordPress: it works.

As you may have found, however, there’s a learning curve. The technical side of setting up a WordPress site can be scary. And, if you use a one-size-fits-all template, you’re stuck with code written for everyone and everything. That means your website is carrying a lot of extra weight! (Have you ever seen what bulky unnecessary code does to page loading times? It’s not pretty.)

Done the right way, WordPress is an amazing website framework. Once you learn how, using WordPress is easy.

Here are examples of WordPress websites we’ve built – and taught their owners to maintain:

Baylor Swimming websiteCenter for Mindful Living websiteCouples Coaching Couples websiteSquare One Venue website

Here are a few notes from previous design clients …

Leslie, let me start out by saying how much I appreciate what you did to get me into the 21 century with a website. Your hard work was and is greatly appreciated. And, for all the rest: Loved the title. Loved the pictures, loved the layout. I was like a proud mother looking at her first child. It might not have seemed like much at first but it certainly grew into something wild and crazy. Thanks a gazillion. – Lannie H

Between redoing our logo and overhauling our website, we love our brand new look. You are awesome to work with! – Elizabeth K

From our colors and fonts, to our logo, to the photo shoot that really made us realize my dream is a reality, to the website – thank you so much for helping bring to life the vision that I had for our event space.
– Rhonda S

This was so much more than a rebranding – you were able to pull out what was most important to me, and reflect that image back onto my company. That single shift has truly changed the way we see ourselves. It has changed everything. – Sara K

Thank you for all of the work you have helped us with. You have provided me with an education I didn’t even know I needed and I appreciate it very much. Hopefully we will have the opportunity to use your services again in the not-so-distant future. – Marj F

Who am I, and why should you listen to me?

My name is Leslie Smith. I own Heron Design and I’ve worked in marketing and communications for almost three decades. I founded my company in 2001, and have provided graphic and web design services to clients – mostly small to medium-sized organizations and businesses – for 18 years.

For the past 12 years, I’ve designed websites almost exclusively in WordPress, because it’s flexible, mobile-ready, SEO-friendly, and secure.

WordPress is often touted as easy to set up, and even simpler to learn. But that’s just not true. I’m an expert in php and html, yet there were times early on that I struggled to make WordPress look the way I wanted. Creating a WordPress site with a custom look can be incredibly frustrating.

Knowledge is empowering. I developed the Website Creator Workshop to give business owners and marketing professionals the know-how and skills to manage your WordPress website.

My system – developed through two decades of building websites and three decades of marketing & advertising – takes you from Concept to Live and beyond. You’ll have Content Worksheets, Writing Prompts, and resources to help you generate and gather your content while we set up your website.

If your business is still a hobby, you’ve probably got time to figure out how to create your own website. But if, like me, your lifestyle depends on your success, you’ve got more important things to do.

How much time do you want to spend figuring out how to build your website from scratch? Wouldn’t it be easier to let us help you through it?

The Website Creator Workshop will help you create a website that will be your most important marketing tool. And empower you with the know-how to manage your site – from now on.

Ready to get started? Complete the form to get more info today!