Case Study: Chattanooga Imaging

Website Development | Brand Imaging

Do people judge us by our marketing? Ummm, yes.

Chattanooga Imaging we site (before)


As Chattanooga’s premier radiology center, Chattanooga Imaging provides the highest-quality medical imaging services available in the Southeast Tennessee/Northwest Georgia region.

Unfortunately, their website and marketing materials did not convey this, at all. Because the group works with both referring provides and directly with patients, they needed a better online presence.

When the practice acquired two more regional centers, they partnered with Heron Design to makeover their website.

We incorporated a high-tech look and feel to match their cutting edge technology for the website. Together with the red box from their logo, this became the new look for the organization’s branding. The red box then become the cornerstone of several social media campaigns.

We curated a series of images to match the new branding, and developed a style guide for future images.

Case Study: Chattanooga Imaging

Case Study: Chattanooga Imaging

open quotation mark - testimonialI have had the privilege of working with Leslie to create a new website for our company from the ground up. Working and learning from Leslie has been an absolute blessing and great experience. She truly cares about her clients and works hard to set them up for success! I have had to reach out and lean on her multiple times after going live and she has always made time for me. I have no doubt that she does the same for each and every one of her clients and she will do the same for you! – Bo Guffey, Director of Operations, Chattanooga Imaging