Start Here: Create a Plan by Building Your Sitemap

A good website can take your business to new heights. A GREAT website makes your job easier. We’ll help you get there.

Creating a website isn’t rocket science. (In fact, I’m convinced I can teach ANYBODY to use WordPress.)

If you have a new company and are scrambling to get your marketing in place, it’s tempting to dive right in with your website: find a domain name, sign up for a hosting plan, and start watching YouTube videos on the framework of your choice. There are a time and place for these things … later.

Instead, here’s where you start: The first step in building a website is to create a plan. Decide what you want before you start, and write out your blueprint. It’ll save you time, hours of labor and money.

Step 1: Decide the goal and purpose for your website. What do you want from it: Online product sales? Leads? Awareness? Whether your website is an online brochure providing information about your products and services, a blog that entices prospects to sign up for your mailing list, or a full e-commerce site, setting the goal for your site gives you direction. Use this goal to create a map to lead your visitors where you want them to go.

Step 2: Define your target audience. Who do you want to visit your website – and what do you want to communicate to them?

Step 3: Outline your content. Your HOME PAGE should quickly let your target audience know who you are and what you do. Here, you’ll creatively describe what you do: the problem you solve for your clients.

What other pages should you include? About, Contact, Testimonials, Blog, Products/Services, Portfolio, Our Team/Staff, Media/Press Releases, Calendar, FAQs, etc. Make a list.

Are there other features you need to incorporate? Examples include forms for email list signup and “Contact Us,” e-commerce shopping cart, online payment portal, product order forms, banner ads (for your own promotions or outside ads), etc.

Step 4: Draw a sitemap. There are many visual sitemap generators online ( is one we use), or just grab a pencil and paper.

Step 5: Download our free guide to take you through this step-by-step!