This is the #1 Branding Mistake I See New Businesses Make

This is the #1 Branding Mistake I See Small Businesses Make with embarrassed woman looking sideways

What’s the #1 branding mistake new businesses make?

Creating your ‘look’ too early.

Before you put time & money into your logo, website, or ads, there are marketing decisions you need to make. There’s a process, based on psychology, to create the right branding for your business.

When you get it right, you attract the right prospects into your business. Generating leads – and sales – becomes much simpler.

But if you get it wrong, you’ll turn the right prospects off – and they may not even realize why.

From our colors and fonts, to our logo, to the photo shoot that really made us realize my dream is a reality, to the website – thank you so much for helping bring to life the vision that I had for our event space.
– Rhonda S

Leslie Smith with client
I’m Leslie Walters Smith, owner of Heron Design.

I’ve created marketing & branding for small business for 30 years, the last 22 with my own company. I’ve built over 200 websites, designed countless logos and branding packages, and written over a million words of persuasive marketing copy.

If you’d like to learn more about our work and check out our portfolio, use the links in the navigation menu above under “What We Do” and “Our Work.”

Over the years, I’ve learned the hard way that effective branding takes more than a pretty picture, even if the business owner absolutely loves it.

But …. when you create your marketing foundation first, and build your branding on that? It changes everything. You’ll have a look that’s psychologically designed to attract the right audience.

That’s a foundation you can build on.

Want to learn more? Let’s talk.

I work with small business owners one-on-one to create marketing foundations, then my team and I design logos, ad templates, websites and sales funnels from the ground up. No gimmicks, no groups, just old-fashioned marketing & branding.

To find out how we can help you, Message me on Facebook or click the button below to schedule a free consultation.
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open quotation mark - testimonialThis was so much more than a rebranding – you were able to pull out what was most important to me, and reflect that image back onto my company. That single shift has truly changed the way we see ourselves. It has changed everything. – Sara K

open quotation mark - testimonialLoving the look you created for me, friend! Everyone agrees it fits me perfectly! – Cheryl R