We’ve designed brands for over 20 years.
Want to know our secret?
Good design – especially brand design – starts with science. We’re not just talking about the golden mean (although most of the time we do use those beautiful rooted-in-science-and-nature proportions).
Good design – really good design – is based on psychology, mixed with a heavy dose of creativity.
It only takes a split second to make an impression. In that brief moment, long before someone reads your copy, your brand sends a message. Making sure that message is the right message is what sets really good brands apart.
True brand design captures the essence of your business, and shows it in a way that resonates with your target audience.
Colors, fonts, shapes – even the spaces in between them – create a mood. And send a message. When it’s done well, your look attracts people without them really understanding why. But when it’s wrong, it turns people off.
If you’re serious about your business, brand design isn’t something you can trust to just anyone. Fortunately, Heron Design isn’t just anyone. We’ve designed brands for over 20 years, and we understand the science and the psychology behind brand design. We’re pretty creative, too.
Want to learn how we can design the perfect brand for you? Let’s start with a free consultation, a phone conversation to learn more about each other. Click on the button below to send us a message.
From our colors and fonts, to our logo, to the photo shoot that really made us realize my dream is a reality, to the website – thank you so much for helping bring to life the vision that I had for our event space.
– Rhonda S
Custom Brand Design = Crafting Your Unique Identity
Is Custom Brand Design Worth the Investment?
Hiring a professional brand design firm is an investment (which is why we offer financing options). It’s worth it: When potential customers feel like your brand is authentic and aligned with their needs, they’re more likely to trust you – and choose you over competitors.
The look of your entire brand – your website, your ads, your marketing materials – starts with your logo and style guide. These are the face of your business, the first thing people see when they encounter your brand. You know the cliché: You never get a second chance to make a first impression. You need to get it right, the first time. That’s where we can help.
How did we become a trustworthy branding agency?
Through Our Creative Brand Design Process
Over the past 20 years we’ve created a brand design process that lets us design an entire branding package in less time than most companies can design a website.
Everything we produce is aligned with your business goals.
We work with you to understand your business and gain insight into the products and services you offer.
We’ll guide you through research to help you define and understand your target market, and find the key areas where you stand out from your competition. This initial phase lays the groundwork for capturing the essence of your brand. Our team takes great care in crafting that into a logo that embodies the mood and tone your brand needs to convey. And we won’t stop until we’ve created the logo, and look, that you absolutely love.
Your custom logo becomes the basis of your style guide, and together these form the cornerstone of your brand.
Your look is only the starting point. We’ll help you discover the most effective marketing methods for your brand.
No business can succeed without a way to generate leads and turn these into customers. Whether you choose social media, paid ads, blogging, in-person networking, or a combination of these or any other marketing avenues, we’ll make sure that you’ll have all the materials you need – including your website – for your marketing strategy.
We’ll design and develop a complete brand package for your company, including a logo and style guide, ad templates, sales funnels, and a website. You’ll have what you need to market your company, generate leads – and make sales.
Why Choose Heron Design?
Because we design more than just logos. We help you create your marketing foundation.
I’m Leslie Walters Smith, owner of Heron Design. I started as a graphic designer when we still did everything by hand; I studied the psychology of design and honed my illustration skills the old-fashioned way. Fortunately, I was also part of a beta group of design students that worked with Adobe to test their first graphic design software (PageMaker, the precursor to Illustrator, Photoshop and all the other software that are permanent residents of my Mac), so I’ve been part of the digital design community since the very beginning.
I’ve spent over 30 years in marketing & advertising, the last 22 with my own business. I’ve built over 200 websites, designed countless logos and branding packages, and written well over a million words of persuasive marketing copy. And I’ve pulled all of the above into effective marketing systems and sales funnels, with ad campaigns, landing pages, autoresponders, and follow-up emails.
Along the way, I took my own company from relying on word-of-mouth referrals to building a lead-generating system that keeps us busy – and cured my 3am ‘how will I make payroll’ panic attacks. (If you’ve been there, you know exactly what I’m talking about.)
My role as a branding consultant is to lead you through the process, helping you build a solid marketing foundation as we create the authentic look for your brand. When you get that right, everything else falls into place.
Ready to Elevate Your Brand Identity?
Let’s start with a free consultation, a phone conversation to learn more about each other. Click on the button below to send us a message.