Digital Marketing Strategy
Almost every project we undertake starts here. While we’re recognized for website development and brand design, neither of these can be effective without a solid underlying digital marketing strategy. This foundation starts with understanding who your target audiences are, knowing what mood and tone your marketing needs to create, and establishing the right message to ensure your marketing tells your story in the most compelling way.
Branding & Logo Design
Your logo is the cornerstone of your brand. The colors, fonts, and even the shapes in your branding send a message – whether intentional or not. That’s why we start with your marketing strategy: what’s the mood and tone your branding need to set? We use that information to suggest color palettes and font options, then we’ll develop the look for your brand based on that.
Our process is part science, part creative. We’re a little geeky: our logo template in Adobe Illustrator has one element, the golden mean graphic. (It’s the standard for nature and over a thousand years’ worth of satisfyingly appealing designs. We’re not going to argue.) Starting from there, we pull in the colors and fonts for your look and let our imaginations run wild.
Typically, we’ll present you with three sketches of a design. Whether you love one, pieces of two (or all), or none, that’s feedback. We pride ourselves on working with our clients to develop the finished look that you love.
Learn more about our Custom Logo Design process here.
Did you know we can create an entire branding package (including a logo, style guide, ad templates, funnel & website) in less time than most companies take to finish a website? Read how 20 years of practice has helped us create a solid design process.
Website Development
We specialize in WordPress websites. We typically develop a custom theme, based on your branding, to control the look for your site. We’ll research and install plugins to handle the extended functions you need. Or, we’ll write one for you. Whatever you need to meet your marketing goals.
Our website development goes beyond writing code, creating a responsive pretty picture that works on both your phone and desktop, and making sure your website is optimized for Google and other search engines. Those things matter, of course. But what’s most important – and what sets us apart – is discovering how your website can best support you.
If you are a small business owner, we have a program that offers simple, affordable solutions. Check out Her Website Launchpad here!
Check out our website design portfolio – and learn more about our website design services.
We also offer feature-packed, 99.9% uptime-guaranteed website hosting.
Website Portals for Member-Based Nonprofits and Trade Associations
If a large part of your organization’s revenue comes from membership dues and annual convention registrations, having a portion of your website dedicated to members-only content can be a game-changer.
Whether you need a private space for a member forum, downloadable resources behind a firewall, event calendars that are simple for you to update, secure online checkout for payments, downloadable reports to make things easier for your office staff, or an on-brand membership directory with customizable data to showcase the information that matters for your organization, we can help you create the perfect online presence for your organization’s members.
Telling Your Story
Whether you need copy written for your website, or someone to conduct interviews, do research, and write your newsletter or annual report, we’ve got you covered. Our managing partner served as a magazine editor before starting Heron Design, and she’s well-versed in AP Style as well as the art of turning complicated topics into understandable – and interesting – pieces of information.
We can help you develop compelling messaging that resonates with your audiences. Often, this requires research to figure out what will get your audience’s attention, hit their ‘pain points,’ or otherwise connect and send the right message at the right time. We can take that research and turn it into a library of taglines and copy that you can use throughout your marketing.
If needed, we’ll help you research the latest Google trends and keyword searches to make sure your copy is relevant with current search trends.
Marketing copy written for a 6th-grade reading level is skimmable and best-suited for keeping your readers’ attention. When ‘marketing’ is our writing goal, we use software to help us stay on track for reading levels and to ensure overall understandability. We’ll also proofread everything, both with human and computerized eyes, to make sure your words are as professional as you are!
Digital Campaign Creation
Marketing campaigns, such as promoting your latest fundraiser, put all your elements into action.
Email campaigns are a perfect example of the need to balance psychology and technology in your digital marketing strategy. We can help you with the technical side of setting up a campaign: from cleaning up your list and importing it into an online platform, to segmenting your audiences, to setting up your autoresponders, if needed.
We can also help you research the best subject lines to increase open rates, write your emails, find or create the perfect images, and design a look for your campaign that matches your branding, with graphics for both email and corresponding social media posts (repetition is the key to success!).
Finally, we’ll help you keep track of every email’s analytics, so you know what works best with your audiences.
Our Capabilities
The value of tools is directly related to the knowledge and expertise of the person using them.
We have over 30 years of experience in graphic design, 20+ years of experience in web design, 18+ years of experience with digital marketing strategy, and 12 years of experience with WordPress. Knowing how to use these tools helps us create innovative solutions quickly and efficiently, and ensures that our projects are completed correctly, on time, and meet all project specifications exactly.
Website-Specific Expertise
WordPress:
Plugin Development
Theme Development
HTML/CSS
PHP/MySQL
Javascript/jQuery
Google:
Analytics
Ads Manager
Search Console
API Development
Facebook Ads Manager
Campaign Monitor/ActiveCampaign (+similar platforms)
Software Expertise
Visual Studio Code
DreamWeaver
Adobe:
Illustrator
InDesign
Photoshop
Premiere Pro
XD
Keynote/ Powerpoint
Microsoft 365
Google Docs
Canva
Interested in working with us?
Let’s start with a free consultation, a phone conversation to learn more about each other. Click on the button below to get started.
Contact Us